business 306 - fundamentals of marketing
Market opportunity identification, market and competitive analysis, consumer behavior measurement and analysis, usage of marketing tools, strategic market planning and program development, organization and management of marketing and the distribution value chain, product management, ethical and legal aspects of marketing in conjunction with corporate social responsibility, and applications of Internet marketing are studied. (Offered every semester; sections may be offered as classroom-based, hybrid or online courses.)
Spring 2012
I took this class and gained insight into the basics of marketing.
Below was the major project for the class, in which we were assigned to create a marketing plan for a new dining commons on campus at CSUMB. The project first consited of making a SWOT analysis of our project, then creating a detailed paper on our venture. The project was then finally put together and presented in a PowerPoint presentation.
I took this class and gained insight into the basics of marketing.
Below was the major project for the class, in which we were assigned to create a marketing plan for a new dining commons on campus at CSUMB. The project first consited of making a SWOT analysis of our project, then creating a detailed paper on our venture. The project was then finally put together and presented in a PowerPoint presentation.
kelp_bed_final_marketing_plan_gamez_bell_hernandez_aguon.pdf | |
File Size: | 820 kb |
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swot.pdf | |
File Size: | 820 kb |
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kelp_bed_ppt_1.pdf | |
File Size: | 1409 kb |
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